Why a law firm needs one director
Most firms have the pieces: a website vendor, a Google Ads vendor, someone who posts, a receptionist who handles intake. What they do not have is one person who owns the whole picture and answers for it. That job lands on a partner, and it costs billable hours every week.
The work itself has changed too. Prospective clients ask Google and AI assistants their question before they search for a lawyer, and the firm whose practice-area pages answer that question clearly is the one that gets cited and called. Your director keeps intake, reviews, pages, and paid on one plan so each one feeds the others.
What your director runs for law firms
Every industry plan is run by your fractional marketing director. Matthew Montez sets the plan, the MBC team produces the work, and you approve everything before it goes live. Services can be added, dropped, or paused any month.
What is included
Search
- Practice-area and location pages written to the questions clients actually ask
- Content structured so Google and AI assistants cite the firm when they answer
- Google Business Profile for the firm and for individual attorneys
Paid
- Google Ads on practice-area terms with tight negative lists
- Landing pages with tracked calls and intake forms
- Zero commission on ad spend, so the incentive is to spend well, not more
Website
- Attorney bios, case results, and a clear path to intake
- Fast and accessible, with schema for legal services
- Intake handoff reviewed so a good lead does not sit in a voicemail box
Reputation
- Review requests at case close
- Responses drafted for attorney approval before posting
- A monthly read from your director on consultations by source
How it is priced
One flat monthly fee, quoted before day one. No hourly billing, no setup fee, no annual contract, and zero commission on ad spend. Every account and asset is in your name from the first week.
See pricing →Frequently asked.
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Find out where prospective clients look before they call
A free 30-minute call with Matthew. He audits your search, AI, and paid footprint, shows where intake is leaking, and quotes your monthly fee before you decide anything.